Case Study

Case Study

Case Study

Accelerating Enterprise Growth Through Strategic Partnerships

How ATQLeads helped Taipy scale from early-stage growth challenges to enterprise success, connecting with industry leaders and establishing market fit.

Company

Taipy

Focus

Growth Strategy

Date

June 2024

The Client

Client: Agent IQ – AI-powered digital banking platform used by banks and credit unions across North America.

Team Size: Lean marketing department (1 full-time marketer + 1 SDR)

Main Challenge: Too much work, not enough bandwidth. Needed scalable growth without scaling headcount.

Founded

2023

Headquarters

France & Singapore

Product Type

Open-Source

Target Market

Enterprise USA

The Challenge

The Challenge

Agent IQ had strong product-market fit but insufficient marketing and operational capacity.

Their biggest needs were:


❌ Limited bandwidth for content, outbound, and campaign execution

❌ Manual outreach + inconsistent follow-up

❌ No unified engine to convert intent signals into pipeline

❌ No system for continuously generating high-quality marketing content

❌ Need for GTM leverage without hiring a large internal team


They didn’t need “more tools” — they needed a unified GTM system, intelligent automation, and operational support.


Agent IQ had strong product-market fit but insufficient marketing and operational capacity.

Their biggest needs were:


❌ Limited bandwidth for content, outbound, and campaign execution

❌ Manual outreach + inconsistent follow-up

❌ No unified engine to convert intent signals into pipeline

❌ No system for continuously generating high-quality marketing content

❌ Need for GTM leverage without hiring a large internal team


They didn’t need “more tools” — they needed a unified GTM system, intelligent automation, and operational support.


Agent IQ had strong product-market fit but insufficient marketing and operational capacity.

Their biggest needs were:


❌ Limited bandwidth for content, outbound, and campaign execution


❌ Manual outreach + inconsistent follow-up


❌ No unified engine to convert intent signals into pipeline


❌ No system for continuously generating high-quality marketing content


❌ Need for GTM leverage without hiring a large internal team


They didn’t need “more tools” — they needed a unified GTM system, intelligent automation, and operational support.


Strategy & Approach

ATQLeads crafted a comprehensive strategy combining both outbound and inbound approaches, with a dedicated team of growth specialists focused on enterprise market penetration.

Outbound Approach

Email Campaigns

Highly customized email campaigns to each ICP segment, reaching 15,000 contacts monthly.

A/B Testing

Continuous testing and product-led messaging optimization.

Voice Campaign

Cold calling to secure meetings and refine messaging based on feedback.

Automation Integration

AI-powered workflows for lead categorization and taskreminders

LinkedIn Outreach

500 monthly invitations, manual InMails, and profile optimization.

Response Sequences:

Subsequences for non-interested leads to gather valuable market feedback.

Inbound Approach

Content Creation

LinkedIn articles and SEO-optimized content for visibility.

Website Traffic

Drove average of 2,500 monthly visitors via direct email links.

Case Studies

Collaborative development of business case studies asoutreach content.

Nurturing Strategy

Follow-Up Campaigns

Targeted outreach after conferences and professionalevents.

Pipeline Nurturing

Customized manual emails to keep leads engaged.

Webinar Follow-Ups

Converting webinar attendees into sales meetings.

Results & Impact

Results & Impact

Results Across the Full Ecosystem

ATQTech: Predictable pipeline via automation + intent signals

ATQAgent: +10 hours/week saved & scalable marketing content generation

ATQSquad: Continuous system evolution, experimentation & operational muscle

Agent IQ now runs a modern, intelligent, and leverage-based GTM motion without expanding its internal team.

Results Across the Full Ecosystem

ATQTech: Predictable pipeline via automation + intent signals

ATQAgent: +10 hours/week saved & scalable marketing content generation

ATQSquad: Continuous system evolution, experimentation & operational muscle

Agent IQ now runs a modern, intelligent, and leverage-based GTM motion without expanding its internal team.

7+

Major enterprise meetings

scheduled with Fortune 500

companies

↑30%

Increase in reply rates

through problem-focused

messaging

∞

Opportunities created

through omnichannel

strategy

Enterprise We Connect for them

General Dynamics

Optum

Air Liquide

Dassault Systems

EDF

Kratos Defense

Optimization Actions

Outbound Optimization

•

Shifted from product-led to problem-based messaging

•

Identified 6 core problems faced by target audience

•

Increased LinkedIn volume through automation

•

Improved email channel performance significantly

Inbound Optimization

•

Conducted comprehensive website audit

•

Implemented Clay play integration for visitor tracking

•

Captured company data of US-based website visitors

•

Leveraged omnichannel follow-up strategy

FAQ's

Frequently Asked Questions

Frequently Asked Questions

Find answers to common questions about ATQLeads and how our solutions can empower your revenue teams

Find answers to common questions about ATQLeads and how our solutions can empower your revenue teams

What makes ATQLeads different from a traditional consulting firm or agency?

ATQLeads stands out by combining strategic GTM consulting with practical system engineering and AI integration. We don't just provide recommendations; we build, implement, and optimize the intelligent tech stack and processes that drive your revenue growth, offering a truly hands-on partnership.

How does ATQLeads utilize AI in its solutions?

What kind of businesses does ATQLeads typically work with?

What is the typical engagement process with ATQLeads?

What makes ATQLeads different from a traditional consulting firm or agency?

ATQLeads stands out by combining strategic GTM consulting with practical system engineering and AI integration. We don't just provide recommendations; we build, implement, and optimize the intelligent tech stack and processes that drive your revenue growth, offering a truly hands-on partnership.

How does ATQLeads utilize AI in its solutions?

What kind of businesses does ATQLeads typically work with?

What is the typical engagement process with ATQLeads?

What makes ATQLeads different from a traditional consulting firm or agency?

ATQLeads stands out by combining strategic GTM consulting with practical system engineering and AI integration. We don't just provide recommendations; we build, implement, and optimize the intelligent tech stack and processes that drive your revenue growth, offering a truly hands-on partnership.

How does ATQLeads utilize AI in its solutions?

What kind of businesses does ATQLeads typically work with?

What is the typical engagement process with ATQLeads?

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