Case Study

Case Study

Case Study

Accelerating Enterprise Growth Through Strategic Partnerships
Accelerating Enterprise Growth Through Strategic Partnerships
Accelerating Enterprise Growth Through Strategic Partnerships
Accelerating Enterprise Growth Through Strategic Partnerships

ATQLeads helped Taipy scale from early-stage growth challenges to enterprise success, connecting with industry leaders and building a $5.4M sales pipeline.

Company

Taipy

Taipy

Taipy

Goal

Growth Strategy

Growth Strategy

Target Market

Enterprise USA

Enterprise USA

The Client

The Client

Taipy is a dynamic start-up based in both France and Singapore, offering an open-source Python library designed to streamline the development of front-end and back-end applications.

Trusted by industry giants such as Intermarché, Taiwan Semiconductor Manufacturing Co., and McDonald's Asia, Taipy provides solutions that simplify the complexities of building and deploying production-ready Python web applications.

The Challenge

While Taipy's online community of developers and data scientists grew rapidly, the company was seeking a market fit within the enterprise sector. The core challenge was transitioning from a community-driven model to establishing meaningful relationships with enterprise buyers.

0
Early-Stage Sales Team
Salesforce was in its early stages and lacked the necessary resources for rapid growth in the enterprise sector.
0
No Outbound Program
Marketing strategy was primarily focused on community development and inbound marketing, lacking a strong outbound program.
0
Market Positioning
Company was refining its messaging and needed more feedback from the market to better align marketing positioning.
0
Manual Sales Process
Sales process relied heavily on manual inputs without automated workflows or lead nurturing programs.
0
Early-Stage Sales Team
Salesforce was in its early stages and lacked the necessary resources for rapid growth in the enterprise sector.
0
No Outbound Program
Marketing strategy was primarily focused on community development and inbound marketing, lacking a strong outbound program.
0
Market Positioning
Company was refining its messaging and needed more feedback from the market to better align marketing positioning.
0
Manual Sales Process
Sales process relied heavily on manual inputs without automated workflows or lead nurturing programs.
0
Early-Stage Sales Team
Salesforce was in its early stages and lacked the necessary resources for rapid growth in the enterprise sector.
0
No Outbound Program
Marketing strategy was primarily focused on community development and inbound marketing, lacking a strong outbound program.
0
Market Positioning
Company was refining its messaging and needed more feedback from the market to better align marketing positioning.
0
Manual Sales Process
Sales process relied heavily on manual inputs without automated workflows or lead nurturing programs.
0
Early-Stage Sales Team
Salesforce was in its early stages and lacked the necessary resources for rapid growth in the enterprise sector.
0
Market Positioning
Company was refining its messaging and needed more feedback from the market to better align marketing positioning.
0
No Outbound Program
Marketing strategy was primarily focused on community development and inbound marketing, lacking a strong outbound program.
0
Manual Sales Process
Sales process relied heavily on manual inputs without automated workflows or lead nurturing programs.

Strategy & Approach

ATQLeads crafted a comprehensive strategy combining both outbound and inbound approaches, with a dedicated team of growth specialists focused on enterprise market penetration.

Outbound Approach

Email Campaigns
Highly customized email campaigns to each ICP segment, reaching 15,000 contacts monthly.
A/B Testing
Continuous testing and product-led messaging optimization.
Voice Campaign
Cold calling to secure meetings and refine messaging based on feedback.
Automation Integration
AI-powered workflows for lead categorization and task reminders, improving efficiency across teams.
LinkedIn Outreach
500 monthly invitations, manual InMails, and profile optimization
Response Sequences
Subsequences for non-interested leads to gather valuable market feedback.
Email Campaigns
Highly customized email campaigns to each ICP segment, reaching 15,000 contacts monthly.
A/B Testing
Continuous testing and product-led messaging optimization.
Voice Campaign
Cold calling to secure meetings and refine messaging based on feedback.
Automation Integration
AI-powered workflows for lead categorization and task reminders, improving efficiency across teams.
LinkedIn Outreach
500 monthly invitations, manual InMails, and profile optimization
Response Sequences
Subsequences for non-interested leads to gather valuable market feedback.
Email Campaigns
Highly customized email campaigns to each ICP segment, reaching 15,000 contacts monthly.
A/B Testing
Continuous testing and product-led messaging optimization.
Voice Campaign
Cold calling to secure meetings and refine messaging based on feedback.
Automation Integration
AI-powered workflows for lead categorization and task reminders, improving efficiency across teams.
LinkedIn Outreach
500 monthly invitations, manual InMails, and profile optimization
Response Sequences
Subsequences for non-interested leads to gather valuable market feedback.
Email Campaigns
Highly customized email campaigns to each ICP segment, reaching 15,000 contacts monthly.
Automation Integration
AI-powered workflows for lead categorization and task reminders, improving efficiency across teams.
A/B Testing
Continuous testing and product-led messaging optimization.
LinkedIn Outreach
500 monthly invitations, manual InMails, and profile optimization
Voice Campaign
Cold calling to secure meetings and refine messaging based on feedback.
Response Sequences
Subsequences for non-interested leads to gather valuable market feedback.

Inbound Approach

Intent-Driven Outbound
Activate personalized email, LinkedIn, and follow-up sequences for each application download to systematically convert inbound intent into qualified opportunities.
Website Traffic
Drove average of 500 monthly visitors via daily outbound-driven awareness campaigns
Content Creation
LinkedIn articles and SEO-optimized content built to improve search rankings, drive qualified traffic, and position the brand as a trusted industry voice.
Case Studies
Collaborative development of business case studies as outreach content.
Intent-Driven Outbound
Activate personalized email, LinkedIn, and follow-up sequences for each application download to systematically convert inbound intent into qualified opportunities.
Website Traffic
Drove average of 500 monthly visitors via daily outbound-driven awareness campaigns
Content Creation
LinkedIn articles and SEO-optimized content built to improve search rankings, drive qualified traffic, and position the brand as a trusted industry voice.
Case Studies
Collaborative development of business case studies as outreach content.
Intent-Driven Outbound
Activate personalized email, LinkedIn, and follow-up sequences for each application download to systematically convert inbound intent into qualified opportunities.
Website Traffic
Drove average of 500 monthly visitors via daily outbound-driven awareness campaigns
Content Creation
LinkedIn articles and SEO-optimized content built to improve search rankings, drive qualified traffic, and position the brand as a trusted industry voice.
Case Studies
Collaborative development of business case studies as outreach content.
Intent-Driven Outbound
Activate personalized email, LinkedIn, and follow-up sequences for each application download to systematically convert inbound intent into qualified opportunities.
Content Creation
LinkedIn articles and SEO-optimized content built to improve search rankings, drive qualified traffic, and position the brand as a trusted industry voice.
Website Traffic
Drove average of 500 monthly visitors via daily outbound-driven awareness campaigns
Case Studies
Collaborative development of business case studies as outreach content.

Nurturing Strategy

Follow-Up Campaigns
Targeted outreach after conferences and professional events.
Pipeline Nurturing
Customized manual emails to keep leads engaged.
Webinar Follow-Ups
Converting webinar attendees into sales meetings.
Follow-Up Campaigns
Targeted outreach after conferences and professional events.
Pipeline Nurturing
Customized manual emails to keep leads engaged.
Webinar Follow-Ups
Converting webinar attendees into sales meetings.
Follow-Up Campaigns
Targeted outreach after conferences and professional events.
Pipeline Nurturing
Customized manual emails to keep leads engaged.
Webinar Follow-Ups
Converting webinar attendees into sales meetings.
Follow-Up Campaigns
Targeted outreach after conferences and professional events.
Pipeline Nurturing
Customized manual emails to keep leads engaged.
Webinar Follow-Ups
Converting webinar attendees into sales meetings.

Results & Impact

The partnership delivered immediate and measurable results, optimizing growth across various channels and establishing connections with major enterprise leads such as Optum, General Dynamics, PwC, Air Liquide, Dassault System, Volvo and so much more.

0
Enterprise meetings scheduled with C-Suite level Key Decision Makers.
0
in qualified sales
pipeline generated.
0
Opportunities generated in the first year of collaboration.
0
Enterprise meetings scheduled with C-Suite level Key Decision Makers.
0
in qualified sales
pipeline generated.
0
Opportunities generated in the first year of collaboration.
0
Enterprise meetings scheduled with C-Suite level Key Decision Makers.
0
in qualified sales
pipeline generated.
0
Opportunities generated in the first year of collaboration.
0
Enterprise meetings scheduled with C-Suite level Key Decision Makers.
0
in qualified sales
pipeline generated.
0
Opportunities generated in the first year of collaboration.

Optimization Actions

Outbound Optimization
Shifted from product-led to problem-based messaging
Identified 6 core problems faced by target audience
Increased LinkedIn volume through automation
Improved email channel performance significantly
Inbound Optimization
Conducted comprehensive website audit
Implemented Clay play integration for visitor tracking
Captured company data of US-based website visitors
Leveraged omnichannel follow-up strategy
Outbound Optimization
Shifted from product-led to problem-based messaging
Identified 6 core problems faced by target audience
Increased LinkedIn volume through automation
Improved email channel performance significantly
Inbound Optimization
Conducted comprehensive website audit
Implemented Clay play integration for visitor tracking
Captured company data of US-based website visitors
Leveraged omnichannel follow-up strategy
Outbound Optimization
Shifted from product-led to problem-based messaging
Identified 6 core problems faced by target audience
Increased LinkedIn volume through automation
Improved email channel performance significantly
Inbound Optimization
Conducted comprehensive website audit
Implemented Clay play integration for visitor tracking
Captured company data of US-based website visitors
Leveraged omnichannel follow-up strategy
Outbound Optimization
Shifted from product-led to problem-based messaging
Identified 6 core problems faced by target audience
Increased LinkedIn volume through automation
Improved email channel performance significantly
Inbound Optimization
Conducted comprehensive website audit
Implemented Clay play integration for visitor tracking
Captured company data of US-based website visitors
Leveraged omnichannel follow-up strategy